About

I grew up with parents who as I often say "couldn't leave anything stock." My mom had race cars and lifted offroad vehicles, and she worked on them with my dad. I often saw my mom being one of the only women in the male dominated spaces making room for herself and I thought I can do that too, I've had lifted jeeps since I could drive, priding myself on building my vehicles myself. I created Pretty PowerSports to create a space for women in the male dominated powersports industry because we're here too. So many companies made apparel that was very pink and played off women only being into cars because their husband/boyfriend/whoever was. I wanted to create something that spoke to the women here because we can be. My parents raised two daughters who became car girls in their own way, one with lifted vehicles and one with lowered vehicles.